How to Create Click-Worthy Pinterest Images

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Stock photo with text overlay "How to: create click-worthy Pinterest images"

In a previous post, we learned that Pinterest is a visual search engine, with pins as the search results. Due to the visual nature of the platform, eye-catching Pinterest-optimized graphics are crucial for success. In this post, we’ll cover how to create click-worthy Pinterest images, what makes a pin clickable, and tools you can use to create Pinterest graphics.

What makes a good Pinterest image?

Pinterest image dimensions

According to Pinterest itself, the ideal Pinterest image is vertical with a 2:3 aspect ratio. There isn’t one specific, acceptable size, however, pins longer than 1260 px may be cut off in the feed. The most commonly recommended image dimensions are 600 px by 900 px or 735 px by 1102 px. Both of these dimensions fit the 2:3 aspect ratio with a vertical orientation.

Example of dimensions for a Pinterest graphic with text overlay, "Ideal pin dimensions 600 px wide by 900 px tall or 735 px wide by 1102 px tall" and horizontal and vertical arrows

Easy-to-read text overlay

Most people use Pinterest on mobile devices, so use clear fonts, contrast, and short text. Don’t use too many fonts in one pin image, and you can even use your font selections to emphasize different parts of the pin. Use text that is relevant to the pin and its goal. This is important not just to the user, but Pinterest will use that information to help determine where they show the pin.

The text should let the user know what to expect if they click through to the link the pin points to. For example, if you have a blog post about how to make a woven wall hanging, you could include a text overlay such as, “How to make a stylish, modern woven wall hanging.” If the post includes an opt in, you could include a line of text saying, “Click through to get the free checklist.”

High-quality image

For products, lifestyle images are the most successful and add context to the pin. Show how your product is used or worn in your pin. For example, if you sell handbags, pick an image of someone using one of your bags.

For recipes and tutorials, create some Pinterest graphics that include in-progress photos. These can grab a pinner’s attention and make the recipe or tutorial feel more approachable.

If you don’t have your own images, you can use stock photos. Just make sure you have the rights to use the images! Unlike Instagram, pin designs that include faces do not tend to be as successful, so keep that in mind when selecting which photos to include.

Stock photo with text overlay "Insert text overlay here" and "your URL here"

Subtle branding

Add your logo or website to each of your Pinterest images. A good place to include this is centered at the bottom of the pin. As people repeatedly pin your images, they will come to recognize your name and brand as someone they know, like, and trust. Your branding shouldn’t take away from the main purpose of the pin, but it should be easily visible.

Stock photo with text overlay "Insert text overlay here" and a logo placeholder

Colors that pop

Warm colors (red, orange, yellow) tend to be more eye-catching than cool colors (blue, green, purple), and lighter colors perform better than dark colors. While you don’t need to stick to warm colors, especially if they are off-brand, you do need to make sure there is sufficient contrast between the colors you use. Low contrast makes the image difficult to read, while high contrast makes the text easier to read and increases the likelihood that a user will click through the pin.

Stock photo with pink and gray overlays featuring text, "Insert title here insert subtitle here your URL here"

Multiple Pinterest-optimized images per post

There are several reasons why you should create multiple Pinterest-optimized images per post. The first is simply that it gives you more ways to pin your own content. If you only have 5 blog posts, but you create 4 pins per post, you quickly go from having 5 pins to having 20 pins without creating more content.

Another reason to create multiple graphics is for testing. For example, you could create a pin with a solid color background, one with a photo background, and one with patterns or shapes in the background. You can compare how each pin performs and see what your audience is most interested in, which can then inform your future pin designs.

Tools to Create Pinterest Images

Web-based and mobile graphics editors

  • Drag-and-drop graphic design websites such as Canva, Easil, Crello, Desygner, and Adobe Spark
  • Photo editing websites such as Crello, PicMonkey, and Pixlr

Graphic editing software

  • Raster graphics editors such as Adobe Photoshop or Affinity Photo
  • Vector graphics editors such as Adobe Illustrator or Affinity Designer

Templates & stock photos

Another option when it comes to pin design is using pre-made Pinterest image templates. These are pre-made Pinterest graphics that you can customize with your own photos, text, and colors. A good place to find templates is Creative Market, an online marketplace for design assets from independent creators. One shop that I love for Pinterest templates is Basil & Bark. They have great templates for gift guide pins, templates editable with Adobe Photoshop, and templates editable with Canva.

Powered by Creative Market

If you need photos to either create your own graphics or customize templates but don’t have enough of you own photos, you can use stock photos. Creative Market is also a great resources for stock photos and ensures you have a license to use the images. One of my favorite shops for stock photos is Moyo Studio. They offer collections of stock photos and mockups, such as the Mulberry Collection photo bundle and the Navy Collection photo bundle.

Powered by Creative Market

How to Hide Pinterest Graphics on Your Blog

It’s important to include Pinterest-optimized images in every post, but sometimes they just don’t mesh with the aestetic of your website. In that case, you can hide the images! They will still appear as options to pin if you “Save from a website” in Pinterest or use a social sharing button. If you use WordPress, you can hide images using code or plugins.

Code

  1. Add your image to your blog post
  2. In the post editor, select the “Text” tab
  3. Find the piece of code for the image
  4. Add <div style=”display: none;”> before the image’s code
  5. Add </div> after the image’s code
  6. In the post editor, return to the “Visual” tab
  7. The image no longer appears in your post!

Plugins

If you use WordPress, an alternative to adding code for each image you want to hide is to use a plugin. The two most popular plugins for Pinterest images are Social Warfare and WP Tasty Pins. My personal favorite is WP Tasty Pins. This plugin allows you to optimize your images for Google SEO, Pinterest, and accessibility. You can set both Pinterest descriptions and alt text, hide images on the page, disable saving specific images on Pinterest, and more!

Screenshot of image fields in WordPress with WP Tasty Pins plugin

To hide Pinterest images using WP Tasty Pins, scroll all the way to the bottom of the page in the WordPress post editor. There you will find the Tasty Pins settings. To add hidden images, click “Select images” and simply choose the image to upload from your media library or your computer. You can also force a specific image to be pinned by checking the box “Force pinning of first hidden image.”

Screenshot of WP Tasty Pins blog post settings

And there you have it! To recap, Pinterest-optimized images should have an aspect ratio of 2:3 with a height less than 1260 pixels, include an easy-to-read and relevant text overlay with subtle branding, feature a high-quality image, and utilize colors that pop. There are a variety of tools that can be used to create these images, such as Canva, PicMonkey, and Adobe Illustrator. It is crucial to create multiple Pinterest graphics for each blog post, but if they don’t match your website aesthetic, you can hide them using code or plugins.

What questions do you have about creating Pinterest images? Let me know in the comments below!

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